United World Sports and Rhino Rugby have announced a joint venture to bring the fastest growing rugby brand to the Americas to meet the soaring demand for high quality rugby equipment and apparel in the world’s largest market.
Rhino Rugby is the world’s leading manufacturer and supplier of training and contact equipment for rugby. It has been Official Supplier in this product category to the last two British and Irish Lions tours to South Africa in 2009 and Australia in 2013, to England Rugby for over 25 years, to the Welsh Rugby Union, the Hong Kong RFU and HSBC Cathay Pacific Hong Kong Sevens, to USA Rugby and to the IRB 2010 Women’s Rugby World Cup. Rhino has also been Official Ball Supplier to the last two British and Irish Lions tours and is also official ball and apparel to supplier to the RaboDirect PRO12, the competition for the leading professional sides in Ireland, Wales, Scotland and Italy.
United World Sports, a premier sports and event management company, owns and operates the largest amateur, collegiate and professional rugby events in North America, including the USA Sevens International competition, the Collegiate Rugby Championship, the Varsity Cup Championship and the Las Vegas Invitational. In addition, United World Sports owns RugbyMag.com, the most widely read news publication focused on rugby in America.
Under the new joint venture, Rhino Sport and Leisure USA LLC, will lead the promotion and sale of the full range of Rhino products in the United States, including Rhino balls, performance wear and leisure wear. The latest Rhino product lines will first be introduced at the USA Sevens event in Las Vegas on January 24th through 26th to a crowd of over 70,000 attendees, a global television audience of over 387 million, and over 5,000 rugby participants competing at the Las Vegas Invitational. The annual tournament will be broadcast live for the fourth-consecutive year on NBC, NBC Sports and Universal Sports, and Rhino products, including its world-renowned technical training equipment, will be prominently featured in the global television broadcast. Upon launch, Rhino’s superior products will be available immediately to the over 4,000 club, college and youth teams in America.
“We are very excited to partner with Rhino and bring the brand to the Americas. This is going to be an exciting business with tremendous potential,” commented Jon Prusmack, principal and CEO of United World Sports. Prusmack added: “Rhino is the only brand that can properly outfit rugby teams with premium products ranging from scrum machines, balls, performance wear and leisure wear. We plan to provide Rhino’s superior product line to the over 2 million rugby participants in the Americas with the vision of becoming a true lifestyle brand.”
Reg Clark, CEO of Rhino UK commented, “We have found a great partner in United World Sports and believe that together we can continue on our mission to make Rhino the definitive rugby brand not only in the Americas, but also around the globe.”
About Rhino Sport and Leisure USA LLC:
Based in New York, Rhino Sports and Leisure USA LLC is a joint venture between United World Sports and GB Life Ltd, the principal global leisure wear licensee of the Rhino brand. The company will market, distribute and sell the full range of Rhino products in the Americas, The product line includes technical training equipment, balls, team performance wear and leisure apparel. The company will develop its own design teams for both leisure apparel and high school, college and club team wear. For more info, please visit:http://www.rhinorugby.com
About United World Sports:
United World Sports (UWS) LLC hosts a dynamic line up of emerging sports properties and has quickly become the leader at delivering premier international sports properties to U.S. audiences. UWS’ flagship property is the USA Sevens Rugby Tournament held annually in Las Vegas. This exciting 16-nation, three-day tournament has become the largest attended rugby event in North America with more than 70,000 fans coming to Sam Boyd Stadium. Broadcast live on NBC Sports the tournament serves as the only U.S. stop on a nine-city world tour and reaches more than 387 million television households worldwide. Additional UWS properties include the Las Vegas Invitational, the Collegiate Rugby Championship (CRC), the Varsity Cup and the Pro Soccer Challenge. For more info, please visit:http://www.unitedworldsports.com