Seattle, Wash. - Serevi Rugby® (www.serevirugby.com), an elite provider of on-field programming for players and coaches from beginner to Olympian, today announced Ross Young as the company’s first Chief Executive Officer. Young is an experienced, proven senior executive within the professional sports sector having run professional rugby teams, venues and events across Europe and in Australia and New Zealand. Having worked at all levels of professional rugby and as a key member of the International Rugby Board’s (IRB) World Cup management team for 10 years, Young was a vital cog in the planning and execution of the last three, very successful IRB Rugby World Cup tournaments in Australia, France and New Zealand.
“Ross brings the strong sporting and business background our young, but quickly growing company needs to achieve our aggressive goals to grow the game here in America and beyond,” said Ben Gollings, international rugby legend and Lead Coach at Serevi Rugby. “We’re very happy to welcome Ross and his family to the Serevi team and look forward to utilizing his tremendous skills and global experience to share the game we love with more of today’s youth.”
Working for and with some of the biggest names in international rugby over the past two decades, Young has strong track record in operational event delivery and business management, sales and marketing, commercial strategy development, and high-value sponsorship acquisition. Young held several executive leadership positions including General Manager for Rugby World Cup Limited from 2002-2011, having responsibility for the RWC2003 (Australia), RWC 2007(France), and RWC 2011 (New Zealand) gaining valuable experience and building vital relationships in all those territories. During his tenure, the Rugby World Cup strengthened its place as one of the top three global sporting events and attendances grew from 1.7m in 1999 to 2.25m in 2007 with an average crowd of 46,000 per match.
Previously, he also held leadership positions with England’s Harlequin FC where he was responsible for the day to day running of all aspects of the professional Rugby Club and associated businesses.
“I was drawn to Serevi Rugby not only by the quality of people, players, and coaches already involved, but also by the huge opportunity in front of us in the American market,” said Young. “Rugby has been called a sleeping giant here in the States, and I hope to apply my experience to help the company awaken that giant and engage with as many Americans of any age the joy and life opportunities provided by the sport of Rugby”
“Having worked directly with Ross over the course of the last three World Cups and related events, I have seen first hand the vision, leadership, and execution he brings to the table,” said Bernard Lapasset, Chairman of the International Rugby Board. “His addition to the team at Serevi Rugby in conjunction with the great work already in being undertaken by USA Rugby will hopefully do great things for the growth of our game across America and beyond.”
Now in its third year, Serevi Rugby continues to evolve its skills and coaching programming to create a rugby pathway from beginner to Olympian. At the beginner end, this means working with partners to introduce rugby to a new and much wider group of children and then steering them to clubs and high school teams through camps. At the upper end, it means operating Training Centers in partnership with USA Rugby in Seattle and Chicago. Throughout the pathway, Serevi works with coaches to build technical skills and coaching knowledge.