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		<title>RWC Final - Watch It!</title>
		<description>Discuss RWC Final - Watch It!</description>
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			<title>How it works says:</title>
			<link>http://rugbymag.com/2011-rugby-world-cup/2418-rwc-final-watch-it.html#comment-7635</link>
			<description><![CDATA[Nielsen uses a technique called statistical sampling to rate TV shows. Nielsen creates a "sample audience" and then counts how many in that audience view each program. Nielsen then extrapolates from the sample and estimates the number of viewers in the entire population watching the show. Nielsen relies mainly on information collected from TV set meters that it installs in around 5,000 households that agree to be a part of the representative sample for the national ratings estimates. Unless you have an agreement with Nielsen to have your home's TVs metered you can't affect the ratings by watching or using your DVR. Why is Rugby Mag misinforming their readers about a topic a media company should know about?]]></description>
			<dc:creator>How it works</dc:creator>
			<pubDate>Sun, 23 Oct 2011 02:32:45 --500</pubDate>
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