The University of Oklahoma rugby team has teamed up with the school's own student-operated PR agency to ...
Lindsey + Asp Advertising and Public Relations is a student-operated agency in the Gaylord College of Journalism and Mass Communication at OU. Under the guidance of public relations junior Jarret Cofer, the men's rugby program now has a marketing champion.
As part of the learning experience for Lindsey + Asp students, Cofer organized a Sports Marketing Department within the agency. Students create events, provide publicity, design promotional materials and work with the sports clubs to increase attendance and raise funds. The work is done pro-bono.
"OU's rugby program is amateur sport at its finest, a lot closer to the original operational model for student athletics," said Cofer. "In addition to the hands-on experience it gives the student staff in Lindsey + Asp, we're supporting our hard-working, hard-charging sports club athletes."
David Tarpenning, faculty adviser to Lindsey + Asp, agrees. "Working with these collegiate sports clubs is not only great experience for our students, it's exciting to see the agency's promotional efforts rewarded with increased game attendance and vigorous new club recognition on campus."
"We're totally excited to be working with Lindsey + Asp. As of this coming spring, rugby has been part of the University of Oklahoma for 40 years. There's no better time than now to take our marketing, public relations and recruiting efforts to the next level. Cofer and his team have been outstanding, very professional, and we look forward to growing the OU rugby brand together."