NEW YORK – Rugby World Cup Limited (RWCL) and Rugby Travel and Hospitality Ltd (RTH) have announced the appointed Official Travel Agents (OTAs) for Rugby World Cup 2015 in England.
The appointed OTA for North America is Great Atlantic Travel, following a comprehensive tender evaluation and selection process by RTH, the company appointed by RWCL to exclusively manage the global fan travel and hospitality programs. Great Atlantic Travel, as part of the appointment of leading agents from 10 nations and territories, will ensure fans from around the world and in the UK are offered a wide choice of travel packages based on content and price.
Official fan travel packages for Rugby’s showcase event, taking place across England, will go on sale in 2014 with full details regarding the range of packages, prices and on-sale date being announced before the end of the year.
In response to the announcement, VisitEngland’s Chief Executive James Berresford said:
“The announcement of the official fifteen Overseas Travel Agents (OTAs) so far in advance of the tournament in 2015 is great news for England’s tourism. Over 400,000 international fans are expected to travel to the country for the competition and it is important that they can start planning and dreaming about their trips now, not only to secure tickets to specific games but also to plan a full itinerary to explore and enjoy England to the full while they are here.
With confirmed teams from major international markets including Australia, Canada, Italy, Ireland and France as well as South Africa and New Zealand, there is an excellent opportunity to raise awareness of England in these key markets. In addition, the planned cultural events leading up to and during the tournament, as well as live sites and the creation of dedicated ‘fan zones’ will undoubtedly provide an outstanding and memorable visitor experience.
We at VisitEngland are committed to working hand in glove with England Rugby 2015 and the host destination management organisations, venues and local authorities to deliver the best possible experience for all visitors (spectators, media and teams). Our integrated marketing strategy is designed to ensure that the tourism opportunities are exploited to the max to encourage longer stays, resulting in greater tourism spend in the destinations.
We look forward to working closely with the OTAs to ensure they have everything they need to inspire their clients to book full and varied itineraries to get as much out of enjoying the momentous tournament and England as possible.”
Full details regarding the tournament ticketing program, including prices and on-sale dates, will be announced via www.rugbyworldcup.com.
The USA has not secured its sport in the Rugby World Cup, and will need to beat Uruguay in their March series to do so.